“This Week I Will” Pledge Campaign

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It’s often said that the best way to make a big change is to break it down into smaller pieces. And one way you can increase the chances of sticking with your smaller goal — while at the same time raising funds to make a difference in the diabetes community — is by making a pledge with Amylin Pharmaceuticals’ “This Week I Will” campaign.

Adults with Type 2 diabetes who choose to commit to one of 10 small, health-oriented steps for a week, from “substitut[ing] fruit for dessert or sweets” to “taking the stairs instead of the elevator,” will receive an e-mail with tips on sticking to their weekly health pledge. Additionally, for each pledge made, Amylin will donate $5 to one of four diabetes charities (the Diabetes Hands Foundation, the Behavioral Diabetes Institute, Diabetes Sisters, or the American Diabetes Association—Alabama/Mississippi), for a total of up to $25,000 each (grand total of up to $100,000).

“For adults with type 2 diabetes, even an ordinary week demands extraordinary effort. The good news is that even small changes — like those encouraged in This Week I Will — can add up to better diabetes management,” noted David Maggs, MD, vice president, medical research and development, Amylin Pharmaceuticals.

For more information, and to make your pledge, click here.

This blog entry was written by Web Editor Diane Fennell.

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